For agencies · white label

Development capacity when you need it, with no payroll and without your client noticing.

I work for communication, marketing and web agencies as a subcontractor, white label. Over 15 years with agencies in Spain, Europe and the United States. WordPress since 2009 and, for the last few years, custom websites and apps that your clients ask for and you have nobody to build.

Tell me about the project See how I work

Who I am

Pablo Cortés

I have been building websites since 2009. The early years with WordPress, for agencies and clients in Spain, Europe, the United States and Latin America: consultancies, projects funded by the European Commission, shops and cultural brands. Today I build custom websites and apps, without WordPress, with AI tools for the mechanical part, and I keep them running every month. I work alone: if you write to me, I reply, and you deal with me throughout the project and afterwards.

I am also a portrait photographer, at Fotablos. Hence the care for how what I build looks.

Spanishnative
Englishprofessional
Frenchprofessional
Italianconversational
Dutchconversational

Spain · Remote (CET) · over 15 years

What you can get from me

Three things, and I do all three from start to finish: you talk to the person writing the code.

WordPress that gives no trouble

Bricks Builder and JetEngine, never Elementor or Divi. Faithful build from your Figma, content-type architecture built to grow, WPML when needed, migrations and rescues of messy sites without losing SEO. Documented handover so your team works without depending on me.

Figma to WordPress, pixel for pixel
Architecture with CPTs and JetEngine
WPML, WooCommerce, Rank Math, WP Rocket

Custom websites, without WordPress

For the client who wants a website that loads in under a second and nothing to update: hand-written code, a simple panel to change text and photos, hosting on European servers. You present it as yours.

Loads in under a second, measured
The end client's own panel
No plugins: nothing to maintain

Apps and CRMs for your clients

What they ask you for and you do not offer: bookings with payment, quotes and invoices, customer management, orders, profiles, team panels and AI assistants. Custom-built, in phases, integrated with their website and with what they already use.

Bookings, quotes, CRM, orders
AI assistants under supervision
Data in the European Union, GDPR compliant

Commitments in writing

What an agency needs from a subcontractor, and what usually goes wrong. It goes in the quote, not by word of mouth.

I never take your client

The clients who come through your agency stay yours. If they contact me directly, I send them back to you. In writing.

Full white label

No name of mine in front of your client: emails, deliveries, panel and documentation under your brand. If you want me to appear, that is your call.

Confidentiality

I sign an NDA before seeing anything, if you ask. What I see of your client stays there.

Reply within 24 working hours

An email from me every day there is news, and a fixed weekly slot if the project needs it. I do not disappear.

How we can work

Four ways. They combine: a fixed-price project and, afterwards, maintenance or a block of hours.

Per project, fixed price

A 60 to 90-minute briefing, a written proposal within 2 to 4 days with scope, deadline and fixed price. Weekly reviews on a staging site you and your client can see. No "one more small thing" outside the scope: whatever is not included is quoted separately.

The usual for new websites, redesigns and migrations.

Hourly, fixed rate

For one-off jobs, fixes, extensions or second-line support. Detailed timesheet and invoice at the end of the month. One hour minimum.

€60 per hour, excl. VAT.

Monthly block of hours

You reserve hours every month at a better rate and use them whenever you like: changes, urgent fixes, technical questions. You get priority in my calendar. Unused hours do not roll over.

10 hours a month for €540 (€54 per hour), excl. VAT.

White-label maintenance

For your end clients' websites, invoiced to your agency and under your brand: hosting on European servers, nightly backups, updates, security and hours of changes included. You set the price for your client.

€90/month with 1 hour of changes, or €150/month with 2 hours and an editing panel, excl. VAT, per website.

What it costs

Indicative, excluding VAT. The real price goes in writing after the briefing and does not change along the way.

Fixing a website that failsBroken forms, an update that takes everything down, a hacked site, slowness. Hourly, after a diagnosis.	€60/h · usually 2 to 4 h
Figma to WordPressBricks build faithful to the design, up to 5 pages. Each extra page, about €120.	from €900
Migration to BricksFrom Elementor, Divi or a messy WordPress to a clean stack, without losing SEO. Up to 10 pages; large sites quoted.	from €1,200
Complete turnkey websiteFrom start to finish with your design or mine, ready to hand to your client.	from €2,400
WordPress architectureContent types, JetEngine and Bricks for sites with a lot of structured content (profiles, catalogues, directories).	€2,500 – 5,000
Bilingual layer (WPML)WPML set up as an add-on to any project, translations not included.	from €450
Custom website without WordPressSetup of the website for your client; then monthly white-label maintenance.	from €900
Custom app or CRMIn phases: the first, the smallest one that is already useful. Written quote.	depends on scope

What working with me is like

Briefing
A 60 to 90-minute session with your team. I get the project, the client and the deadlines.
Proposal
Within 2 to 4 days, in writing: scope, deadlines, fixed price and what is out.
Architecture
Content types, integrations and technical decisions in a document before touching code.
Build
Weekly reviews on a staging site. I work in your tools: Figma, Slack, Notion, Jira, whatever you use.
Handover
Documentation for your team, training if needed, and optional white-label maintenance.

Who I have worked with

Almost always with international agencies and under their brand, so most of it cannot be shown. What can:

B2B consultancies in the United States

Several years as the WordPress development of a US agency: corporate websites, content-type architectures and maintenance.

European institutions and projects

Think tanks, projects funded by the European Commission and cultural brands, with WPML and structured content.

Talent agencies

Two websites with their own panel (27 and 55 artists, hundreds of photos imported) and a CRM for actors' agencies, custom-built without WordPress.

Apps up and running

A CRM for people who live in meetings, bookings with automatic payment and a CRM by sector. They are in the portfolio.

See the portfolio (opens in a new tab)

Questions agencies ask me

How do you invoice?

I am a registered freelancer in Spain. Spanish agencies get an invoice with VAT; EU agencies get an intra-community invoice without VAT against your VAT number; outside the EU, no VAT. Payment by bank transfer at 15 days, or a 40% advance on fixed-price projects.

Do you work with our tools and our process?

Yes. Figma, Slack, Teams, Notion, Jira, Basecamp or whatever you use. I adapt to your staging environments and your reviews. All I ask for is one clear point of contact.

What if our client writes to you directly?

I tell them to talk to you. It is in the agreement and I keep it: I live on agencies coming back, not on keeping a client.

How much availability do you have?

I work alone and take one or two new projects a month so each one gets full attention. For hourly work and monthly blocks there is more room. If you have something coming, write to me early.

Which languages do you work in?

Native Spanish, professional English and French. Conversational Italian and Dutch. I can talk to your end client in either of the first two.

What if the project uses another technology?

If it is WordPress, Bricks and JetEngine; other builders I migrate, I do not maintain. Outside WordPress I build custom websites and apps with modern code. If you need something else, I tell you in the first email and do not waste your time.